Message Design and Delivery Steps
Step 1. CIN Productions helps you DESIGN your message.
The CONTENT of your communication is far more important than the technology used to deliver it. Good content is designed for a specific audience to create an intimate relationship. It is not a formula approach which is often invasive and insincere, but rather a real communication, from a person, to a person. Message design is difficult without defining the audience and understanding their demand or acceptance of your product or idea. Skillfully using interview techniques while capturing testimonials footage is an effective audience survey which reveals invaluable information vital to message design.
Step 2. CIN Productions CAPTURES the ingredients for effective communication.
Capturing good video content is an artform in and of itself. Equipment alone does not guarantee useable footage. It is the knowledge and skill behind the camera that gets results, and in many cases, can save you tremendous amounts of time and money. Capturing what is needed in the moment is far easier than trying to re-create and re-shoot.
Many visual sequences are needed to build reality and tell the story. Editing experience dictates how and what must be initially captured. In addition to capturing content, everything must meet the requirements of good composition and design, with high quality lighting and sound. There is a technology, or two, involved in capturing good video!
Aside from handling the equipment, one must also be able to get the person in front of the camera to deliver the message in a believable way. Testimonials are extremely effective ‘word-of-mouth’ communications but most people approach speaking in front of a camera with some reticence, so the skill is to get them to say what they mean with passion and interest. Even practiced individuals need help to deliver understanding not well worn package jargon.
Step 3. CIN Productions puts the pieces together.
All the audio and visual pieces are digitized into a computer. Final scripting is done and announcer copy is created along with a design or “look” for the show.
In editing, the skill is in the way you cut video clips together - which will make or break a production. The viewer sees far more than one might expect and when sequencing is well done, the attention of the viewer is never drawn away from the message onto the mechanical techniques of splicing together distinct clips.
Step 4. CIN Productions helps you DELIVER.
The final show can be delivered as a stand-alone DVD with packaging, on your web site, as part of an e-mail campaign or on tape for broadcast purposes over traditional TV networks.