Experience Counts

The Wrong People

Maybe we’re working for the wrong people but rarely is there ever time for an orderly measured process of creating a communication for a client. In the real world, communications are needed YESTERDAY! Business ideas come to mind as opportunities present themselves and usually something needs to go out NOW to create the intended impact.

Knowing how to set up and shoot quickly, how to distill the message out of the many things that could be included, knowing how to create questions “on the spot” to elicit the needed information, and knowing what visuals HAVE to be captured before you leave - all add up to hard won certainties borne out of extensive experience in every conceivable setting.

Video Has Never Been the Main Interest

Creating a video communication, in and of itself, has never been the main interest but has always served extremely well as a means to achieve a purpose. Here are a few examples of this:

Purpose: To replace the current tax code with something that would be better for small businesses across America. Part of that task would involve activating people at the grass roots level in such quantities that they could impinge on entrenched institutions in Washington, DC. This was a communication challenge and video was an essential ingredient in making headway in marketing the idea of a National Retail Sales Tax.
 
Purpose: To help those fleeing from atrocities in Darfur, it would be necessary to support an organization that was “on the ground” seeing what was actually NEEDED and delivering it. The number of people forced to flee from Darfur required tremendous funds to be raised to support airlifting relief supplies on a continuing basis. Video was and is a means to that end, documenting the tragedy and validating the people who step up to the plate with financial support.
 
Purpose: To offer alternative self-help techniques that one can use to greatly improve a conditions that afflicts millions - carpal tunnel. There is no better medium than video in demonstrating to an audience something that will have to be applied. This product has achieved very broad distribution.